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Performance Marketing Specialist

Dhanori, Pune, Maharashtra, India

Job Type

Full Time

Requirements

  • 2+ years of experience

  • BS/BA in Marketing or any related field

  • Proficient in deriving insights from data, fluent in slicing/dicing data

  • Performance marketing experience is highly desirable

  • Proficient with Microsoft Excel, Word, and PowerPoint

  • Basic technical knowledge is a plus (HTML, reading ASP, PHP code...)

  • Knowledge and experience in retargeting/remarketing

  • Experience on Amazon search (AMS) preferred. Google AdWords or other marketing/media platforms experience a plus

About the Role

  • Strategize, execute, monitor, and manage campaigns across multiple platforms

  • Oversee growth in performance to meet client’s business goals and strategies.

  • Manage the platform’s daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return

  • Map ad formats to advertising objectives

  • Manage a test and learn strategy across traffic to drive insight into brand traffic behavior

  • Plan and Optimize landing page testing

  • Report on key performance indicators and lead generation initiatives

  • Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing.

  • Collaborate with data science and marketing teams to discover, and test data-driven ways to optimize performance

  • Build Budget Recommendations & Pitch Decks

  • Document campaign evolution to monitor the overall performance and identify best practices.

  • Present account reviews internally as well as to clients

  • Explore new opportunities to grow campaigns more efficiently and effectively

  • Test new channels and trends to build credibility, remain competitive, and possess an added value 

  • Ensure a data-led approach to all activity, creating a clear test & learn the strategy

Benefits

  • Flexible work schedule with weekly off on Saturday & Sunday

  • Professional development opportunities

  • Competitive Salaries

  • Collaborative & supportive environment


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